Thursday, 27 November 2008

PJ012, drafts

some of the drafts

PJ011, mood board


---yellows, beige, orange

---light pink, red, brown


---blue, navy blues


I found that...I have added a little bit perference of myself into the outfits

but I have tried to follow SR's color schemes, e.g. there may be 1 outfit's color suddenly stand out from others.

and this one, the colors still in the color family, but i have tried to add some special effects on them, as SR often use some floral pattern or metallic material in the collections.


feminine, elegant and sexy, are the style of SR

PJ008, color scheme of my forecasting SR 2010 SS collection

The colors are based on SR's color scheme tendency, adding more high chromatic colors, although low chromatic colors still used quite a lot.
And I will use them to put on the outfits I designed, as a check point of the project.

PJ007, written report

My own conclusion of SR and future forecast of SR 2010 SS collection’s color scheme

My own conclusion of SR

My group have studied and analyzed the fashion brand of Sonia Rykiel from different aspects. We find that, at the beginning, the brand tended to be using achromatic, shades and few main hues. It was because of the war, poor and unstable environment.

Yet, as the brand became more and more popular, and the worldwide economy and political environment became better and free to women, SR tried to use more colors on the collections, representing new women. Purple, beige, navy blue, blue violet, pink, light yellow and brown, those colors (we thinks that she likes) could be seen more often in the collections.
(Seen in the picture of “Most frequency using color of SR”)

However, she still tended to use the hues in low chroma and achromatic as the main colors of the collections.

We analyzed SR’s collection from 02FW to 09SS, in the first few years’ collection, brown, navy blue, low chromatic purple, yellow, red and green could found quite often in FW. Although SS contains more high chromatic hues, they still used in a low proportion.

However, from 02 to 08, there is an evolutional increase of using high chromatic color scheme. The more recent collection, the more high chromatic hues have been used.
In 08FW and 09SS, the brand has come into its 40th anniversary.
In the 2 collections, the number of color used is more than any collection before; I described it as a color boom.

Also, I found that some other fashion designers designed some outfits as a present. -------------------Out came 30 more models in Sonia Rykiel looks designed by some of fashion's biggest names. Martin Margiela made a fur chubby the color of Rykiel's flame-red mane. Rodarte's sweater dress read "Obama." Jean Paul Gaultier's came attached to giant knitting needles and trailing a ball of yarn.(
So, I don’t think those outfits should be included in SR’s fashion design timeline during analysis.

I understand that her daughter had joined in the brand and tried hard to increase the number of high chromatic hues used and total number of colors in collections. Yet I do want to consider the 2 collections as an exception. Everyone want to be more beautiful during her birthday, isn’t it? But it does not mean that you will keep on wear like this afterwards!

To be concluded, it is the truth that SR’s collections become more and more colorful, more color in high chroma are used due to her daughter’s influence, but in the 2008FW and 2009SS collections, the 40th anniversary brings the brand to a sudden color boom, which I think would not be kept. In the next part of future forecast of SR’s color scheme, I will discuss more in detail.

My future forecast of SR 2010 SS collection’s color scheme

First of all, I would like to explain why I have chosen 2010 SS for the future forecast but not 2009FW. (Although Robert, you said that it does not matter to choose either FW or SS…) It is because I have done the color research of SR’s SS collections, I am more familiar with SR’s SS collections, both of its color schemes and tendencies. And I see that, compared with FW, SS have more color combination used; I think it would be more challenging and interesting.

As I mentioned, the 40th anniversary of SR, has brought the brand a sudden color boom in 08FW and 09SS collections. 40 is a special number, both for the brand and Sonia herself, and also for me.
Logically, in the next few seasons, SR will not keep on celebrate its 41, 42, 43 anniversaries.

As a result, I would predict SR’s 2010 SS collection’s having less number of colors than 09SS’s, and it would still try on using more high chromatic colors.
In the collection, the colors that appear many years still could be found, black and white achromatic, light purples, brown, yellows, and blue. Those colors still used quite frequently, but in the whole collection, I think their proportion might be decreased.

Beige, red, light pink, orange and navy blue, these colors are not used too much before but still we can see them quite often, and I think they would appear in the collection.

And I would like to make a guess on a hue that not much used before, green, would be used in the collection, like the tendency of SR, new main colors, such as orange of 08 SS, blue green of 04 SS, may be used in 5-10 out of ~60 outfits. And I think the green hue would be in high chroma, as we mentioned, SR’s daughter and new designer make SR become a more colorful brand with more high chromatic colors.

Wednesday, 26 November 2008

PJ006,stand out colors04-08SS

i just found that......i forgot to put some work on here about SR SS collection

i pointed out the colors of 03-09's SS collection,

and i find that nearly every collection, e.g.04, 05, 07, 08, SR put one or two outfits that with only one main color different with others, just like one strange dress standing out.

04 SS

05 SS

07 SS

08 SS


This information, and the main hue's post's, they show something quite important in fact.

That's -----09 SS, is a very different collection compared with those before.
It contains lots of colors more than any collection before, no main few colors, no strange one outfit color.
It just like a color boom.


When i was young, i just thought that using complementary colors is that to use them equally and balance on the picture.

Actually, using complementary colors are not that easy, but it is not so complex. Proportion & placing, the key to make tha picture with complementary colors more interesting and beautiful.

CW004, fashion collections - 6 outfits

long time ago's classwork
at first, i just used a 2 colors analogous and achromatic scheme
then i tried a contrasting scheme of double complementary, and i think this is more interesting

PJ005, Sonia Rykiel's Color Story Conclusion of My Group

Sonia Rykiel

These 10 colors are the most frequency using by Sonia in design between 2002-2009
These colors includes achromatic, chromatic and also in both high value high value and low value and low intensity
But the hue is repeated, the intensity and value are different in different
The nearer year, higher value and intensity is used

After the research of the usage of color by the designer, We have analysis the color they have use, so we can have a further prediction.
We have base on the 9 theories.
Aromatic ,
Analogical and
complementary ,
Double complimentary ,
Split complementary and
Triadic Color Scheme

The Charts are shown on before......
We also mention the common practice of the designer that she always match between chromatic and little monochromatic color.
The research base is from The picture in Sonia Rykiel every year fashion show photographs.
We have separate F/W and S/S for each year and so the comparison can be made
First for F/W, We can see the charts, Most frequency color present here is Achromatic
Obviously, The designer like to use achromatic scheme on her design
Black is the most often Hue

The pattern of Sonia using achromatic/monochromatic scheme is similar for many years...
the chart shows that....very similar pattern from 2003 to 2006
However, we can see in this year2008 F/W collection,
And the pie of achromatic one is smaller and small
more small pies exists in this year

It implies more scheme is used in this year
Because of Sonia Rykiel's daughter entry?
Younger image is given

Of course.........↑ new color schemes use=↑ new design

Similarly, 2nd is the monochromatic scheme
hue of orange, Blue and yellow shown in monochromatic way
in high value high intensity dominant instead

Sonia sign....Sonia rainbow....always suddenly exist among the aromatic design collection
because this phenomenon can be found from many year
if it is a common practice
it can also be said to quite consistency
no matter chromatic or achromatic
on outfit always one hue dominant.

That's mean this designer focus on the theory of the proportion of color usage

So different color combination like split complimentary, Double Complimentary Color scheme is rare to see
In these 2 years, more color theories are applied on design.
In last year F/W collection, many color scheme haven't used by Sonia rykiel before suddenly present
Such as Complimentary scheme and analogic color scheme

Comparing FW collections' color scheme

Comparing the summaries of the main colors used in the F/W, we can see that more colors were used since F/W 06,
and the color scheme has slightly changed from achromatic to analogous color scheme, but the monochromatic color scheme was still dominated in the collections.

This may because Sonia Rykiel's daughter has become more important in the brand, and she has put much effort in giving new energy to the brand in these few seasons.
She want to keep the brand in the stage of high fashion while adding different element of young energy, such as high chroma and high intensity colors,
to refresh the customers' minds and attract a new target group, i.e. young ladies just graduate or go to work for few years.

Comparing SS collections' color scheme

In the past, Sonia used similar color schemes, such as monochromatic and achromatic color schemes with low chroma and low intensity colors.

However, in the collections of S/S 08 and S/S 09 , high chroma and high intensity colors are used, such as primary yellow and shocking pink.
This may shows that Sonia Rykiel is going to use more colors with high chroma and intensity in the S/S collections.

There are lots of colors in S/S 09, however, they are just similar with the colors used in S/S 08. A series of pastel color of pale pink and pale violet are developed from the previous season.
Most of the colors are the aggressive colors and compare with the previous seasons, more colors are used with the similar tone. This can create unity for the collection and the brand.

--------------this is some of my group's research conclusion, as i have done SS's study, i just tried to add some information about FW and whole conclusion.
and...thank you very much to all of my lovely teammates!!

Thursday, 20 November 2008

CW003, color timeline-1890s-1990s

the changing of color in fashion, is usually of evolution, and i think the 3 colors may not be able to represent all trendy colors of that period, or may be there are several periods in a big time period.

however, i think it is a good chance for me to learn more about color in the fashion history.

Sunday, 9 November 2008


i changed the color of the CW002~i like this color tone~green, blue to violet~beautiful~

CW002, 5 outfits' color

My favourite 5 outfits.

And my all works:

Saturday, 25 October 2008

PJ004, Main hues(03-08)

Main hues of 08SS collection
Main hues of 07SS collection
Main hues of 05SS collection
Main hues of 04SS collection
Main hues of 03SS collectionHues: tertiaries

Intensity: mainly in low chroma, (in 03 and 04, few high chroma hues used for quite a lot)

Value: mainly tints

the main hues used in the years' SS collection(used for more than 3-4 outfits' main color), you can see that, they are quite similar, we find that beige, light orange or yellow are always appear in SR's SS collections, so as the light violet.

SR loves using achromatic black, white and different kinds of greys(some mixed with a little rose, purple...), they appears every years, every seasons, used more than any hues.

yet in SS2009, the variety of hues used increased and no hue are used dominately, so , I think there is NO main hues in SS2009.

Sonia Rainbows(03,04,05,09)

Sonia Rainbow09
Sonia Rainbow05
Sonia Rainbow04
Sonia Rainbow03

it is a signature of Sonia Rykiel, SoniaRainbow, it may appears on only 1 piece in the collection

Friday, 24 October 2008

PJ003, Sonia Rykiel SS00304

Sonia Rykiel SS2003 RTW

Hues: mainly secondaries
Intensity: it's difficult to say, in this collection , few high chroma hues used for quite a lot, but for the earth tone colors which used quite often, are in low chroma
Value: various

Sonia Rykiel SS2004 RTW

Hues: mainly tertiaries
Intensity: outfits are mainly in low chroma, but accessaries with high chroma are used, similar to 05 & 07's SS collections.
Value: mainly tints

In 2003 and 2004's RTW collection, we can find that the hues used are comparatively less then the year of 08 and 09.
(for total colors no.: 03: ~20 colors/07: ~15 colors)
03, 04, 05 and 07's SS collections' no. of hues used, actually did not change a lot, this situation also appears on FW collections.

Friday, 10 October 2008

PJ002, Sonia Rykiel SS0507

Sonia Rykiel SS05 RTW

Hues: mainly tertiaries

Intensity: low chromatic main hues of acid-green, pink, champagne, yellow, gray, black and white, with accessaries in higher chromatic colors and gold coins

Value: mainly tints

..........(stripe, flower and star)

Sonia Rykiel SS07 RTW

Hues: mainly tertiaries, Also, metalic colors of silver and copper are used sometimes.

Intensity: The achromatic black and white are used widely, on the dress, light violet and yellow, in high value, are the main hues.
On accessaries, red, pink, blue, orange-green, light violet are used, comparatively with higher chroma and more eye-catching.

Value: mainly tints

..........(bow, flower and star)



Unlike SS08&09, 05&07's SS collection contains less colors, for the main color of outfit, 07's collection only have 2 while 05's have 5

(for total colors no.: 05: ~25 colors/07: ~14 colors)

and all outfits are in one theme

but one interesting point is that many other hues which in high chroma are only used on accessaries

light violet, hues from yellow to orange and black&white, are they S.R.'s icon?


Wednesday, 8 October 2008

PJ001, Sonia Rykiel SS0809

Sonia Rykiel SS2008 RTW

Hues: mainly tertiaries
Intensity: high chroma
Value: tints

first line: high chromatic yellow, red, beige, brown cardigans..........(trompe l'oeil clothing)
second line: orange, blue, yellow, green..........(butterfly and flower)
third line: light grey, pink, white dress..........(angel)

Sonia Rykiel SS2009 RTW

Hues: mainly primaries and secondaries
Intensity: high chroma
Value: mainly tints

first line: diaphanous top, hues range from yellow, beige, orange, pink, red to red violet, with achromatic black..........(sexy office lady)
second line: various high valued hues feminie dress..........(spring flower)
third line: mostly black with orange..........(funny party)



in 3 main lines and themes, 2 feminie lines with 1 funny line

flower, black is an identifier

many hues chosen from orange, red, to brown

feminie dress with body-shaped cutting

compared with 09, 08's collection contains less colors, which the colors used as main color on outfits are only about 9, while 09's is about 20

(for total colors no.: 08:~30 colors/09: ~43 colors)


W002, Burberry Clothings

Blue, green, dark brown in low chroma---single split complementary
Brown, orange, yellow in low chroma---analogous
Red, claret, blue, white, black---complementary4 different green in low chroma, white---monochromatic
Emerald, blue-violet, dark-blue, bottle green---analogous
Dark purple, dark green, blue---analogous
Black, white, brown---monochromatic//red in low chroma, beige, brown, black, white---analogous